Content Flow Marketing work in a sales-oriented environment and are responsible for making outbound calls to potential customers or clients in order to promote a product, service, or idea. They may also handle inbound calls from existing customers or clients who have questions or require assistance.
Companies actively reach out to customer prospects and existing customers via outbound telemarketing calls, also known as "cold" calls.
These telemarketing calls are based on inbound inquiries about products or services as prompted by advertising or sales efforts.
This is the collection of intelligence about the profiles, interests, and demographic data of potential customers.
Telemarketers who are trained salespeople engage in this persuasive activity. They aim to close a deal on the phone.